Healtopia Wellness

Healtopia is a Canadian wellness franchise founded by chiropractor and entrepreneur Dr. Duilio Bertolo, with clinics across Ontario. Over a six-month engagement, I helped launch a new brand that would unify the clinics under one identity, then built out its website, social presence, and broader marketing ecosystem. The scope quickly grew into effectively leading the full marketing function, from strategy through execution. I brought together a trusted team of specialists across different disciplines to help establish the brand, support its rollout, and position the franchise for growth within the Canadian healthcare space.