20+ years in creative and brand, working with 250+ startups, entrepreneurs, and SMBs.

‍5.5 years leading in-house creative at Hivestack, later acquired by Perion.

‍12 years across retail, software, and adtech, on both the agency and client side.

‍3+ years building and operating a lean digital marketing agency from the ground up.

‍One unforgettable credit: background extra in Mean Girls.