Beerworking

Beerworking was Toronto’s first speed networking and beer education event series, created to make professional networking feel more natural and social. What started as a simple idea grew into 10 events, hundreds of attendees, multiple brewery partnerships, and more than 640,000 online impressions. While Creative Director at Orchestra Marketing, I helped develop the brand and the “Brewing Connections” campaign. From custom beer bottles to creative that compared awkward social situations with traditional networking, the work used humour and beer culture to build a memorable event experience both online and off.